PRIVACY POLICY
The following Privacy Policy sets out the approach which Design By Lyn (DBL) will take in relation to the treatment of Personal Information. It includes information on how DBL collects, uses, discloses and keeps secure, individuals' Personal Information.
This Privacy Statement will also apply to any information about you that is provided to us by someone else such as a travel agent This policy has been drafted having regard to DBL's obligations under the Privacy Act 1988 (including the new National Privacy Principles) (the Privacy Act). This Policy is a public document and has been prepared in light of National Privacy Principle 5, Openness.
- The terms "DBL", "we" or "us" means Design By Lyn.
- The term "you" means any individual who has provided personal information to us in connection with DesignByLyn.com.au website.
1. COLLECTION
The type of personal information that we collect from you will depend on the circumstances of collection and on the type of service you request from us. For example, when you order and make purchases, we may collect details such as your name, e-mail, address, measurements, credit card number and expiry date and contact numbers.
1.1 DBL will only collect Personal Information where the information is necessary for DBL to perform one or more of its functions or activities. In this context, "collect" means gather, acquire or obtain by any means, information in circumstances where the individual is identifiable or identified.
1.2 DBL collects Personal Information primarily to supply customers with the products and services ordered from it. DBL also collects and uses Personal Information for secondary purposes including:
- billing and account management
- business planning and product development; and
- to provide individuals with information about new promotions, as well as products and services of other organisations.
1.3 DBL will not collect Sensitive Information from individuals except with consent and only where it is necessary for DBL to collect such information for an process of providing the services and products requested by you.
1.4 DBL will not collect Sensitive Information from individuals except with consent and only where it is necessary for DBL to collect such information for an activity or function.
1.5 Where practicable DBL will take steps to ensure that individuals are notified of the information as outlined at 1.3.
2. USE
2.1 DBL will obtain an individual's consent for Use of non-sensitive Personal Information for Secondary Purposes at the time of collection, unless the Use is a related Secondary Purpose which would be within the relevant individual's Reasonable Expectations.
2.2 DBL Uses Personal Information primarily for the purposes listed in 1.2 above.
2.3 If DBL relies on the Direct Marketing exception to Direct Market to individuals it will ensure that:
- the individual is clearly notified of their right to Opt Out from further Direct Marketing;
- there is only one Use of the information before the Opt Out right is given;
- the individual is given an Opt Out in all further instances of Direct Marketing if they have not previously chosen to Opt Out; and
- if the individual Opts Out of all Direct Marketing the Opt Out will be respected by DBL.
2.4 DBL will not use Sensitive Information for Direct Marketing.
2.5 DBL may use Personal Information to avoid an imminent threat to a person's life or to public safety. It may also use Personal Information for reasons related to law enforcement or internal investigations into unlawful activities.
2.6 DBL will not attempt to match de-identified or anonymous data collected through surveys or such online devices as "cookies", with information identifying an individual, without the consent of the relevant individual.
3. DISCLOSURE
3.1 DBL may Disclose Personal Information to related or unrelated third parties if consent has been obtained from the individual. This will include obtaining the individual's consent for Disclosures made under the credit reporting requirements of the Privacy Act.
3.2 DBL may Disclose Personal Information between Related Bodies Corporate. Where information is Disclosed to such a Related Body Corporate, that Related Body Corporate is bound by the original Primary Purpose for which the information was collected.
3.3 DBL may Disclose Personal Information to unrelated third parties to enable outsourcing of functions (such as billing, customer relations management and order fulfillment), where that is Disclosure or Use for a related Secondary Purpose and has been notified to individuals or where such Disclosure is within the individual's Reasonable Expectations.
3.4 DBL will take reasonable steps to ensure that its contracts with third parties include requirements for third parties to comply with the Use and Disclosure requirements of the Privacy Act.
3.5 DBL may Disclose Personal Information to law enforcement agencies, government agencies, courts or external advisers where permitted or required by law.
3.6 DBL may Disclose Personal Information to avoid an imminent threat to a person's life or to public safety.
3.7 If a Disclosure is not for a Primary Purpose; is not for a related Secondary Purpose; or upfront consent has not been obtained, DBL will not Disclose Personal Information otherwise than in accordance with the exceptions set out at 3.1 to 3.6 above.
3.8 DBL does not generally sell or share its customer lists on a commercial basis with third parties but if it did, it would only do so if we had the appropriate consent of the individual involved. If the consent provided is conditional, DBL will take steps to ensure (by contract) that the use of its customer list by third parties does not exceed the scope of the consent.
4. INFORMATION QUALITY
4.1 DBL will review, on a regular and ongoing basis, its collection and storage practices to ascertain how improvements to accuracy can be achieved.
4.2 DBL will take steps to destroy or de-identify Personal Information after as short a time as possible and after a maximum of seven years from the date of the last customer interaction, unless the law requires otherwise.
5. INFORMATION SECURITY
5.1 DBL requires employees and contractors to perform their duties in a manner that is consistent with DBL's legal responsibilities in relation to privacy.
5.2 DBL will take all reasonable steps to ensure that paper and electronic records containing Personal Information are stored in facilities that are only accessible by people within DBL who have a genuine "need to know" as well as "right to know".
5.3 DBL will review, on a regular and ongoing basis, its information security practices to ascertain how ongoing responsibilities can be achieved and maintained.
6. ACCESS AND CORRECTION
6.1 DBL will allow its records containing Personal Information to be accessed by the individual concerned in accordance with the Privacy Act.
6.2 DBL will correct its records containing Personal Information as soon as practically possible, at the request of the individual concerned in accordance with the Privacy Act.
6.3 Individuals wishing to lodge a request to correct their Personal Information should do so by contacting DBL, as per the details on the website.
7. OPENNESS
7.1 DBL representatives will be the first point of contact for inquiries about privacy issues. Individuals wishing to make an inquiry or complaint regarding privacy, should do so by contacting DBL, as per the details on the DBL website.
GLOSSARY
Collection Information means the information outlined in 1.3 notified to individuals prior to, or as soon as practical after, the collection of their Personal Information.
Direct Marketing means the marketing of goods or services through means of communication including written, verbal or electronic means. The goods or services which are marketed may be those of DBL or a Related Body Corporate or those of an independent third party organisation.
Disclosure generally means the release of information outside DBL, including under a contract to carry out an "outsourced function".
Opt Out means an individual's expressed request not to receive further Direct Marketing.
DBL means Design By Lyn.
Personal Information means information or an opinion (including information or an opinion forming part of a database), whether true or not and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained from the information or opinion.
Primary Purpose is the dominant or fundamental reason for information being collected in a particular transaction. Reasonable Expectation means a reasonable individual's expectation that their personal information might be Used or Disclosed for the particular purpose.
Related Body Corporate means that where a body corporate is:
- a holding company of another body corporate;
- a subsidiary of another body corporate; or
- a subsidiary of a holding company of another body corporate,
the first mentioned body corporate and the other body corporate are deemed to be related to each other.
Sensitive Information means:
- information or an opinion about an individual's:
- racial or ethnic origin; or
- political opinions; or
- membership of a political association; or
- religious beliefs or affiliations; or
- philosophical beliefs; or
- membership of a professional or trade association; or
- membership of a trade union; or
- sexual preferences or practices; or
- criminal record; that is also personal information or
- Health Information about an individual.
Use means the handling of Personal Information within DBL.
Contact DBL: If you require further information regarding DBL's Privacy Policy, you can contact DBL by mobile: +61 403 348 195 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it